Breaking: Study Shows Game Developers Focusing on Wrong Subjects
In a report to be released later this week, a company called Absolute Quality (a subsidiary of gaming services company e4e) has completed a bio-sensory study of how "engaged" gamers really are when they play.* The study concluded that while game developers get the biggest reaction out of cutscenes, exposition, and scripted ecnounters, their target audience does not and prefers the simpler gameplay aspects of "running and gunning". Using a wireless headset from EmSense that scans subjects brain waves (EEG), visual reactions, and the like from dozens of sensors, the test involved subjects playing through a game, with moments of emotive activity being recorded and tagged with the in-game action that they correspond to. According to Absolute Quality, the system measures "objective and continuous emotional and cognitive responses."*
So what does this mean for MMO Gamers? It means that we need to start questioning what it is that makes MMORPGs fun. Obviously, that's a colossal topic, and that is precisely why Absolute Quality's test results are so exciting. "Brainwave and bio-sensory measurement technologies give developers insight into the visceral engagement and emotion of gamers, all with the precision of real-time measurement,
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Breaking: Study Shows Game Developers Focusing on Wrong Subjects
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